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#adoptanobject

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The Design Museum is moving to Kensington. And to support that, we created an adoption campaign where people can help their favourite design icons make their way to their new home.

Their website + app worked as a hub for anyone to make a donation and adopt an object. Every design object has a page of their own, showing their history and inviting people to help them get to Kensington.

As a reward for adopting an object, we created personalised 'thank you' videos for the adopters, to be shared on social:

As a result, the campaign surpassed the goals from the museum and got great media visibility.

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